In today’s digital age, organizations expend a lot of effort to reach out to their customers digitally and enhance every touch point. Mobile technology, social media, cloud computing, embedded devices, big data and analytics have radically changed the nature of work and competition.
As mentioned in my previous post, Digital Consumer, The New Super Man
, consumers have so much information at their fingertips anytime, anywhere, and with any device that it puts a lot of pressure on organizations to become digital in the here and now.
There is a huge debate as to who should lead this digital transformation -- the CMO or the CIO?