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Posted on: November 27-2017 | By : Subhajit_D | In: Analytics,Big Data,Cloud,Industries,Retail | No Comments

I follow the startup world very closely, as it keeps the maverick technology enthusiast alive in me — and never fails to dish out an interesting story. I can honestly say that I have found this to be the easiest way to remain informed and relevant in today’s fast-paced tech world. Perhaps it is also a selfish attempt to avoid becoming a "technosaur".


Thus, it came as no surprise when I read about a European online fashion and lifestyle retail startup called Lesara that had increased their sales by 175% last year. Their product range has grown to more than 100,000 items, and they recently expanded to serve markets in Sweden, Denmark and Spain. All this with just 300 people on the payroll.


With this kind of growth so early on, I knew that this retailer was actually doing something technologically disruptive.


Founded in 2013, the company has tried to solve a problem that fashion retailers have long faced: how to bring products from the catwalks to the catalogue as quickly and as accurately as possible. Lesara’s approach uses cloud data analytics and cloud-based AI to make statistically-based decisions about what clothes it should produce and sell. It pulls data from various online sources, including e-retailers, search engines and social media to help it make real-time, informed business choices about which products they need to create.


“This analysis removes the guesswork about what will sell and which styles will flop on the shelves. We don’t just know which new styles are popular, we can also identify retro trends that are making comebacks, which styles are on the way out, and that helps us to precisely manage our production.”


Roman Kirsch CEO, Lesara

What amazed me most about the story was not simply how they could turn a product from idea to market in just 10 days, but also how technology was envisioned and leveraged to manufacture a solution to this problem. As a tech enthusiast, I am thrilled whenever groups of individuals break out of the “business-as-usual” mindset of technology as just a cost reduction lever or an enabler.


It’s exciting to see entrepreneurs recognize the transformative role that technology can play, and use it as a driver to envision a new and novel way of solving a problem.


The moment we stop thinking about cloud technology as an effective way to move expenditures from CapEx to OpEx, we embrace the future. Instead, let’s recognize cloud’s potential to create products, manage inventory, understand customers better, and sell more and better products. One we start thinking that way, “retail nirvana” will be within our grasp.


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Subhajit_D

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Subhajit_D
A graduate from IIM Calcutta with 10 years’ experience in the industry, Subhajit Dutta is a...

 
Posted on: December 12-2015 | By : Swati Phalke | In: Big Data,Cloud,Digital Solutions,Innovation,Mobility,Software Development | 1 Comment
As we entered the 21st century, the Information Technology industry was celebrating the success of Y2K and then got overwhelmed with Dotcom. Enterprises started to automate their processes using Web 1.0, and a number of Dotcom start-ups came into existence. Later, due to financial crisis only select few survived the pressure.

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Swati Phalke

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Swati Phalke
Swati Phalke is Practice Director, Digital One at Syntel. She has over 19 years of technical and...

 
Posted on: March 02-2015 | By : Sameer Arora | In: Cloud,Digital Solutions,Mobility | No Comments
Digital is probably the most popular business term in 2014. Analysts and business executives often tend to use digital synonymous with mobile apps deployed on smartphones. But that's not all. There is a lot more to this transformation than what meets the eye.  

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Sameer Arora

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Sameer Arora
Sameer is the Vice President & Head Digital One at Syntel. He has spent 20+ years in consulting...

 
Posted on: February 27-2015 | By : Yusuf Rangwala | In: Business Agility,Cloud,Digital Solutions,Intelligent Business,Mobility | No Comments
I would like to share an interesting trend related to Azure. Azure offers high availability and on-demand scalability, besides cost effectiveness — factors crucial for organizations embarking on the digital enablement journey. In fact, Azure forms the digital backbone for organizations, and can scale on demand to meet the growing traffic and surge in digital devices within and outside organizations.  
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Yusuf Rangwala
Yusuf Rangwala is a Principal Architect with the Services Transformation Group in Syntel. He leads...

 
Posted on: February 27-2015 | By : Siddharth | In: Cloud,Digital Solutions | Comments Off
As children, elders often advised us to share. Sharing helps us live together in an amicable and positive manner. However, I never realized that this holds true even in technology, until I started delving into the world of cloud.  

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Siddharth

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Siddharth
Siddharth Jaiswar is a Principal Architect with Syntel’s Cloud Computing Center of Excellence. He...

 
 

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