Consulting family and friends is commonplace in the health-decision-making process. With the emergence of social media, this circle of advisors has widened and grown. We understand how social media has changed the way businesses communicate and function today. The same is happening in the healthcare industry, with social media acting as a catalyst in changing how we access, seek and utilize healthcare. Today, consumers have the option to seek medical advice on social media. This has opened new channels of communication for healthcare stakeholders.